My commercial campaigns

Campaign Objective: To promote Vodafone’s sponsorship of the Welsh Women’s Rugby Union (WRU) and their participation in the 2024 Six Nations Championship.

The Big Idea: To focus on prominent women in sport, discover their motivation and drive, and inspire future generations to follow their lead.

My Role: I refined the overarching creative strategy into multi-platform content ideas and oversaw production of the entire campaign. This involved writing a short-form video script, interviewing talent on set at their Cardiff stadium and collaborating with Video on the final edit. I also wrote short-form copy for an animated carousel featuring stills and quotes from the shoot, and worked together with Design on the final product. I commissioned and edited a six-page print advertorial that appeared in the April 2024 issue of Women's Health; starring key members of the rugby team.

Challenges: Some of the team members were a little camera shy and needed coaxing on the day. Vodafone was worried about not having enough exposure, so we compromised and added more branding across all platforms.

The Result: The team were thrilled with their coverage and the client was very happy with their prominent branding throughout. Women's Health Editorial felt it was a very natural partnership and promoted via their organic social channels.

Campaign Objective: To promote the new collection of DFS furniture, and create brand awareness and hype around their 'What's Your Thing' tagline.

The Big Idea: To help readers discover the perfect DFS sofa to suit their own individual style, through inspirational, influencer-led interiors content.

My Role: I refined Creative Strategy's original idea into actionable content ideas across various platforms and led all campaign production. This involved writing two long-form video scripts, interviewing talent on set in their respective homes and collaborating with Video on the final edit. I then used quotes from both interviews to write up two double-page print advertorials; featured in the January 2023 issue of Good housekeeping and the March 2023 issue of Red Magazine. I commissioned and edited three digital articles featuring expert quotes and editorial talent, and wrote copy for two interactive quiz banner ads; working closely with Design on the finished product. I also wrote six single-page Q&A advertorials that appeared in House Beautiful from Feb-July 2023; choosing relevant DFS products for each page’s Get The Look’ section.

Challenges: This was a very seamless campaign with minimal hurdles. 

The Result: The client were thrilled with the entire campaign and have since re-booked year after year. Good Housekeeping, Red and House Beautiful were happy with all content and felt it was a very natural fit for each brand.

Campaign Objective: To promote the launch of the Samsung Frame TV, which is designed to look like a piece of art when switched off.

The Big Idea: To promote the Frame as a stylish alternative to traditional bulky TVs, using the credentials of a well-known interior designer through inspirational video content.

My Role: As well as refining the overarching concept into an actionable content plan, I liaised closely with ELLE Deco Editorial regarding talent suggestions and stills taken on set; which were used for the magazine’s first-ever digital cover, featuring the Frame TV. I wrote the script for a long-form video, interviewed interior designer Sophie Ashby on her design process; working with Video and Design on the final edit, as well as a shorter social edit. I also commissioned and edited two digital articles featuring expert tips, which went live on the Red Magazine and House Beautiful sites in August 2023.

Challenges: Liaising so closely with editorial while balancing client objectives was tricky, involving multiple internal stakeholder brainstorms and constant communication. 

The Result: As a result of working so closely with editorial, they were very happy with the finished video and digital cover; serving as further proof of the importance of cross-departmental collaboration.