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DFS x Hearst UK Interactive Quiz
Project type
Interactive Banner Ad
Date
July 2022
This was an interactive, quiz-style banner ad that ran across the Hearst UK network. The quiz asks the user to select their style preferences with a series of A or B questions, leading them to discover their perfect interiors style and DFS sofa via the results page. I wrote the copy for each segment of the quiz and liaised closely with Design to ensure the user journey flowed. Click right to scroll through.
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